Adwords regularly gives its advice on how to make your headings better. So, this sort of recommendations, like how to increase your CPC or how to make your heading more attractive are quite familiar to you. In spite of this, we’d like to share this set of rules. We are sure, you are going to like it.
1.Simple & actionable rules.
Your heading must be simple. You shouldn’t make things too complicated if you want anyone to click your link. It may be even short and informative heading for your visitor. It must also include a keyword you are targeting on.
2.The heading must be same as a page.
It’s obvious, but many still ignore this rule: if your visitor clicks your heading, he wants to see the same information inside. If he clicks “buy used cars Carolina”, it means that he wants to see the prices of the used cars in Carolina.
Professionals even recommend putting into your ads heading the same words and phrases, used on your page.
A lot of business struggle to get a customer. The only chance for the majority of them is becoming a local. You can’t compete with Walmart, but you can run your small store for the neighbouring houses successfully. The same things relate to many other spheres.
4.Maybe some question?
It’s a proven fact, that questions result in curiosity. Asking users a question, you make them curious about something. Make a good enough question to deliver a user to your landing page. And your business will grow!
Which statement looks like true more: “I won $10,000” or “I won $13,381”. You see, the specific numbers work!
Running your online ads with Adwords may be tricky. You need to pay attention to each of details that may influence your conversions rates drastically. Let’s take, for example, the location. It’s the key element of any targeting. It defines the area, where the people, seeing your ads, come from.
In many cases, advertisers target on the country or the city they need to sell their products and services in. However, your location targeting should be even tighter. Let’s look at the example of what we are talking about.
Imagine that you sell some gardening equipment. How do you think, the people from rural areas or those, who come from the city, will buy more stuff you sell? Looks like that people from villages are more interested in your services. That’s why you are going to have more conversions. That’s the way you should use location. Target even tighter than you used to.
Google Adwords allows setting your targeting, using some ‘most specific location’ filter. For doing this successfully, you should know which location will be more profitable for sure. Testing different filters will show you the answer.
So, just create your campaign, launch it with a different set of location filters and let it work for some time (depending on your budget size and scale). Later you’ll get a report, showing you the actual conversions rate of each of the regions and their profitability, as a result. Now you’ll be able to predict, which user will be potentially more profitable for your product.
It’s not a surprising fact that each country has multiple major languages that are spoken by its citizens. According to the statistics, one in five Americans speaks Spanish. It means that this data may be used by Adwords users for increasing their targeted audience.
How does Google define the language of a person? It uses the Google Account settings of a particular person. So, there are many people who have Spanish browser in spite of they’re living in the US (and speaking English as well). How can we use this knowledge?
Right, you can target your ads to the Spanish-speaking people, living in the USA. They may become the part of your customers base.
The first thing you should do is checking the most popular language in the particular market you are working with. For example, talking about the United States, we should consider a state you are going to advertise in. For example, the second popular language in Louisiana is French. German is the second popular in North Dakota. Spanish is second in the majority of other states.
The same principle may be used when you work with the customers from other countries and regions in the world. It provides you with the second advantage, except increasing the size of your audience. Targeting different languages, except the national one, allows you to pay less sometimes.
The effectiveness of running such a campaign may be measured by the number of actual conversions. So, test, test and test one more time.
Many publishers, working with Google Adwords, don’t use account structuring for their business. They simply create ads and launch campaigns, promoting the products and services. In fact, account structure plays a great role in running your whole campaign. It may influence the prices of your promotion, changing your Quality score. Besides, building a good structure leads to staying organised and to tracking all the data you need.
Here are the elements of your account structure that you should think about.
1.Ad campaigns. This tool is used mostly by those, who have many ad units, promoting a great number of different products. Large online shops use campaigns for dividing their business. Small companies mostly don’t pay attention to this tool.
2.Ad groups. They are created under each campaign, that’s why they are lower in the global hierarchy. In most cases, ad groups unite the groups of keywords, related to the same topic. It’s convenient to work with them in such way.
3.Keywords. There is a whole bunch of them! Each keyword is a tool, controlling the way your ad campaign is running. Keywords trigger your ads when the user searches them. That’s why each KW is important.
4.Negative keywords. You shouldn’t ignore negative keywords too because they allow you specify some of the regular keywords you work with. Using them, you target your audience more accurately.
5.Ad Text. This tool is used by everyone because it allows bringing visitors to your website.
Each component of your Adwords account structure is highly important, so you should pay close attention to all of them.