Many publishers, working with Google Adwords, don’t use account structuring for their business. They simply create ads and launch campaigns, promoting the products and services. In fact, account structure plays a great role in running your whole campaign. It may influence the prices of your promotion, changing your Quality score. Besides, building a good structure leads to staying organised and to tracking all the data you need.
Here are the elements of your account structure that you should think about.
1.Ad campaigns. This tool is used mostly by those, who have many ad units, promoting a great number of different products. Large online shops use campaigns for dividing their business. Small companies mostly don’t pay attention to this tool.
2.Ad groups. They are created under each campaign, that’s why they are lower in the global hierarchy. In most cases, ad groups unite the groups of keywords, related to the same topic. It’s convenient to work with them in such way.
3.Keywords. There is a whole bunch of them! Each keyword is a tool, controlling the way your ad campaign is running. Keywords trigger your ads when the user searches them. That’s why each KW is important.
4.Negative keywords. You shouldn’t ignore negative keywords too because they allow you specify some of the regular keywords you work with. Using them, you target your audience more accurately.
5.Ad Text. This tool is used by everyone because it allows bringing visitors to your website.
Each component of your Adwords account structure is highly important, so you should pay close attention to all of them.