Creating a good landing page for your particular offer can cost either time or money. If you are new to LP creating, you will definitely lose your first money, because of the low level of your page optimization and several common mistakes. In this article we are going to discuss three the most typical ways, you should use in order to get as many leads, as it’s possible. So, let’s start.
1.Make your landing page as ‘narrow’, as you can
Any landing page has some certain function, plays some certain role in your business. It’s better for you to launch the LP, which provides your customer with some narrow subject information, which he is interested in. In other cases, if you describe too much info about your business, the customer will be get lost in this chaos.
2.Test your page
When you do the PPC campaign, practising is your main tool, aimed at the high profits. If you don’t do tests enough, you won’t notice the real reaction of your visitor to your page. As a result, you can miss some important signs, highlighting the real success of your page.
3.Experiment with the type of content
Creating your landing page, you can paste any type of content on it. It can be either plain text with attractive font, or a video, inserted from YouTube. You can try different approaches and measure the conversion of each of them.