All of the factors that influence your advertising campaign’s Quality score are calculated automatically. Google indexes your URL, scans your META and checks many other parameters. As the result, some score is given to your ads.
Google uses different algorithms and methods to calculate this parameter. Several years ago it was much easier to get the QS, equal to 7. The score of 6 and less was given to some really non-optimized projects. Today the situation has changed. The score of 5 is given to some ‘neutral’ websites, while 7 is not so easy to be achieved. As the studies show, it resulted in the higher impact of the Quality score on your advertising budget in comparison with 2013 and years before.
In order to save your money on advertising, you should do your best to get a higher Adwords Quality score. You can do this only by following Google’s recommendations on how to optimize your ads. And one of the best tools that will help you in this is Adwords Performance Grader. It’s a free service that analyzes 8 key metrics of your project, showing the percentage of its completion. If your ads meet Google’s requirements, the service shows 100%. If you do wrong, you get 0%. Changing your landing page, making some improvements allows getting a higher Quality score and a lower cost per click.
As a result, your business prospers, receiving new customers for a lower price!
If you use Google Adwords, you should probably have already faced the category of ‘Quality score’. What does it mean and why is it needed? Let’s learn more in this article!
The first thing you should know is that quality score influences your Adwords cost per click directly. The higher it is, the less you pay. This happens due to a specific formula that lets count your price per each click for your Adwords campaign. It looks like this: the ad rank of the advertiser, who is below you in the results, subdivided by the quality score you have, is added with $0.01. The result shows your cost per each click.
Let’s imagine that your maximum bid is equal to $2. The quality score of your ads is 10 (out of 10). In this case, your Ad rank is 2 multiplied by 10 (20). Now let’s count your cost per click. Let’s imagine that a person below you has an Ad rank equal to 18. Then your cost per click is equal to 18/10 + 0.01 = $1.81.
In order to decrease your cost per click, increasing your quality score, you should pay attention to two main categories: the relevance of your website and the user experience. The relevance includes the relevance of the keywords you use, of the ad you are going to launch and of the URL your project has. These 3 factors are highly important for your advertising campaign. User experience influences on how effective your website is for a user, how comfortable it is.
Google Adwords uses an auction-based principle for providing its clients with clicks. It means, that if you pay more – you get more. Your ad gets the first places in SERP and, as a result, you waste too much money for. In this article we’d like to tell you the way you can save some money on your Adwords campaign with minimum efforts.
First of all, let’s describe the way you start your ads campaign. You set the keyword, the title and description for your ads; you provide the system with the URL of your website, set some additional options (like the time of the day when your ads will be shown, its frequency and so on). After this your time to make bids comes. How much should you bid?
The experts claim that it’s a good idea to bid the recommended price from the very beginning. It will allow you putting your ads on the first places in SERP. However, you should make sure in this, looking the search page by yourself.
The next step is decreasing the price. You should do it slowly, checking the position of your ads each time you make any changes. For example, if your ‘top’ position costs $3, you should set $2.8, $2.7, $2.6 and so on each small period of time. Of course, you should check, if your ads is still there.
Finally, when you see how it has gone, you should stop decreasing the click price – it’s the minimum price you can pay for.