How to increase your CPC? (part 2)

Except of the keywords (niche of the website) and its geography, there are some other factors, which influence our website CPC much. Taking some simple steps, described in this article can increase your revenue. Find out more about this.

Ads categories

There are different categories of ads, which are shown on your website in Adsense. Naturally, each of them brings you some different amount of money. There is a special page, which shows you the revenue, brought to you by the ads of each category, in your Google Adsense account.

You can block the categories, which bring you the less amount of revenue in order to show more profitable ones more often. Consequently, it will affect your general income positively.

Target the device of the user

Most of your website visitors will be definitely using laptop or a personal computer. However, there is some percentage of hosts, who use some mobile interface (like a tablet or a smartphone). If you optimize your Adsense advertising for their screens, you will get some additional profits. Mobile ads’ cost can be even higher than the regular one if it concerns any special mobile offers. Don’t miss your opportunity to earn with their help.

The format of ads

One more tip on how to improve your CPC is experimenting with text & banner ads format.

As you know, Google Adsense has different ads formats in its arsenal. It can be either graphical banner (image or a flash animation) or a simple text (containing header and description below). If you enable the differentiation of the types of an ads, you can win some more earnings as well, as the system will choose its type for a higher CPC automatically.

How to increase your CPC? (part 1)

There are many different factors, which influence on our website’s CPC (cost-per-click). Using them, we can increase the CPC of our platform and, at the same time, we are able to multiply our earnings. We are going to discuss some of the most famous methods, which can help us achieving the highest price for the click on our website.


The most significant factor, which influences our CPC, is relevant keywords. Our website advertising click cost is counted depending on the keywords our page (and the whole website) has. For example, some financial resource is going to get one certain CPC level, whilst some entertaining website – absolutely different, much lower one.

In order to get higher CPC, we need to pay attention to the keywords, represented on our website page. For example, you can easily find some high-paid phrases using Google Adwords Keyword Planner. After this you just need to implement them into your website content, which will increase the relevance of your page to some ‘expensive’ keywords.


The second factor, which influences a CPC value heavily, is geography. It’s a simple factor: if you launch a website for some top-tier country, like the USA, Canada, Great Britain or Japan, you get one level of costs for click in any niche. But if you target some poorer countries, like India, some African or East-European countries, you get definitely another CPC as well.

Of course, if your website is already created for Uganda, you can’t start launching some pages to create the Americans – it’s a strange behavior from the SEs point of view. Just don’t forget about this when you start a new website – it can bring you some different level of income.

What is a CPC value?

If you have got work experience with online contextual advertising, you already know, what CPC-abbreviation means. But if you are just starting your online business, this article will explain you the meaning of this word and what it is used for.

So, first of all we’d like to mention, that CPC is for a ‘cost-per-click’ phrase. It is used in contextual advertising in general and when it’s told about Google Adsense in particular. This term shows the cost of each click, made on the website of a webmaster. It also shows the amount of money, paid to the site owner by the publishers.

CPC is a value, which can help counting the estimated revenue from the particular website. You just need to know one more value – CTR (click-through-rate), which shows the percentage between the number of clicks and the number of visitors for the website. The CTR, multiplied with CPC and the general number of hosts show us the estimated earnings of the website owner.

The CPC differs depending on the keywords and topic of the website. For example, some Forex-related contextual advertising block on a financial website will have much bigger CPC value, than the ads block on an entertaining resource with funny videos. This dependence can be easily used by website owners in order to increase their revenues by changing the keywords of their platform.

It’s worth remembering, that the higher CPC brings a higher competition level in the search engines results page for this set of keywords.