Seasonal campaigns are quite a popular tool in Google Adwords. Many businesses uses it for promoting their products and services, delivering them to the customer. With its help, you can attract new clients, get a response from your loyal customers, make some information go viral, etc. Realizing the value of the seasonal campaigns, Google provides its users with all the necessary tools to organize a seasonal campaign and make it profitable.
For touching your customers, you should create a separate advertising campaign first. Set up all the details, before you launch it and make it active. Pay attention to that fact that you may need some additional days for your ads approval. It means that you should start preparing for your campaign several days before holidays you would like to target. After your campaign will be checked and approved, you should pause it and start when it’s needed.
As Adwords experts claim, the first thing you should remember in running a seasonal campaign is billing. Check your payment methods and create an additional one. It will guarantee that your ads will be showing for sure. While using Bank Transfer, make sure that it comes on time.
Also, using a seasonal campaign as your tool for driving the traffic, don’t forget about the tracking. It’s required for gathering the data, related to your campaign. In the future it will be able to show you, why was your campaign successful (or not) and what should you do, in order to fix it.