Target specific locations to increase your sales

Running your online ads with Adwords may be tricky. You need to pay attention to each of details that may influence your conversions rates drastically. Let’s take, for example, the location. It’s the key element of any targeting. It defines the area, where the people, seeing your ads, come from.

In many cases, advertisers target on the country or the city they need to sell their products and services in. However, your location targeting should be even tighter. Let’s look at the example of what we are talking about.

Imagine that you sell some gardening equipment. How do you think, the people from rural areas or those, who come from the city, will buy more stuff you sell? Looks like that people from villages are more interested in your services. That’s why you are going to have more conversions. That’s the way you should use location. Target even tighter than you used to.

Google Adwords allows setting your targeting, using some ‘most specific location’ filter. For doing this successfully, you should know which location will be more profitable for sure. Testing different filters will show you the answer.

So, just create your campaign, launch it with a different set of location filters and let it work for some time (depending on your budget size and scale). Later you’ll get a report, showing you the actual conversions rate of each of the regions and their profitability, as a result. Now you’ll be able to predict, which user will be potentially more profitable for your product.

Increase your audience, targeting other languages

It’s not a surprising fact that each country has multiple major languages that are spoken by its citizens. According to the statistics, one in five Americans speaks Spanish. It means that this data may be used by Adwords users for increasing their targeted audience.

How does Google define the language of a person? It uses the Google Account settings of a particular person. So, there are many people who have Spanish browser in spite of they’re living in the US (and speaking English as well). How can we use this knowledge?

Right, you can target your ads to the Spanish-speaking people, living in the USA. They may become the part of your customers base.

The first thing you should do is checking the most popular language in the particular market you are working with. For example, talking about the United States, we should consider a state you are going to advertise in. For example, the second popular language in Louisiana is French. German is the second popular in North Dakota. Spanish is second in the majority of other states.

The same principle may be used when you work with the customers from other countries and regions in the world. It provides you with the second advantage, except increasing the size of your audience. Targeting different languages, except the national one, allows you to pay less sometimes.

The effectiveness of running such a campaign may be measured by the number of actual conversions. So, test, test and test one more time.